As many of you are aware, WeCare has an established presence on various social media platforms. We use these to promote and inform the public about our programs, projects and achievements. What some of you may not be aware of however, are the guidelines WeCare have in place that define what and when posts can be made to WeCare’s social media accounts and who is responsible for posting them. These guidelines are in place to protect our standing in the community and to ensure that WeCare’s online presence reflects our mission: To support, inform and advocate for informal and young carers.
As a not-for-profit organisation that is funded predominantly by grants and donations, we must be mindful of the image we project online. It is integral to maintain the community’s trust and support to ensure that we retain the funding that allows us to continue our important work.
Our standards slipped recently and to prevent any further mistakes, we’d like to remind staff about our guidelines and make a few suggestion about ways to protect yourself, both personally and professionally, while engaging with social media.
- Only staff who are authorised to represent WeCare on social media may create and edit posts on our accounts. This is to maintain WeCare’s brand identity and keep a consistent voice throughout our social media channels.
- Staff who are authorised to use WeCare’s social media accounts must only publish information relating to our projects, programs and achievements along with stories about or relative to our community.
- The image, intellectual property, personal or contact information of an individual or organisation must never be published without their permission. This is to protect the privacy and property of others and to adhere to copyright laws. We suggest to adopt this practice in your personal use of social media, too.
- We love it when you share and repost official WeCare posts on your personal accounts, however we ask staff not to tag or associate WeCare in posts you create on your personal accounts. Again, this is to stay on brand with a consistent voice as well as to avoid any privacy or intellectual property issues.
- WeCare encourages the personal use of social media and allows reasonable use of social media during work hours. We understand social media’s power as a personal and professional networking and communication tool.
If you have an idea or story that you think would make a great social media post, please feel free to contact our Communications Manager, Bart Schofield to discuss.
Only post content you are comfortable with anyone seeing.
Review your settings! Default settings are often set to public, leaving your personal information and intellectual property at risk.
Be polite, be positive. Keep your criticisms civil and be considerate to other’s perspectives and experience.
Do not harass, intimidate or insult people. Cyber bullying is becoming increasingly acknowledged and prosecuted against.
Get permission to post content that is not your own creation, or includes someone’s image or information. Reference your sources.
If you would like to know more, our in-depth social media guidelines can be found on the WeCare website, http://www.wecare.org.au/governance/socialmed.html.